Shel Horowitz says that not only can honest, ethical businesses survivethey can thrive! In his startling new book, Principled Profit: Marketing That Puts People First, he demonstrates how these principles can work for anything from a one-person shop to a huge corporation: Build long-term relationships with customers, employees, suppliers, оещре even competitors, based on mutual success Run your business based on core principles of honesty, integrity, and quality Market share usually doesnt matterbut the Golden Rule does! The most important sales skill isn't even about selling Автор Shel Horowitz.  FootweaИздательство: Accurate Writing & More, 2003 г Мягкая обложка, 160 стр ISBN 0961466669.