In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by leading communication and cultural theorists, such as Saussure, Levi-Strauss, de Certeau, McLuhan, Postman, and many others Organized in fifty short segments, this concise guide covers a wide range of important ideas from psychoanalysis оещье and semiology to humor, otherness, and nonverbal communication Berger's clear explanations surround this assortment of influential writing This engaging, accessible book is essential for students of communication and anyone interested in how we communicate in a world of rapidly changing media.  Knockin2006 г Мягкая обложка, 144 стр ISBN 0742541088.